"Groupdyne.com is a targeted, effective, and affordable marketing service providing restaurants
a maximum return on their investment significantly enhancing their financial results"
Cindy Baccetti, Founder, Groupdyne.com
The Convention Industry Council estimates that restaurant spending by meeting and convention attendees in North America totals more than $12.3 billion per year. Restaurants often say that group business, especially corporate group business, is one of their most desirable types of group dining business. But all too often this does not result in a targeted group dining marketing effort. Group dining marketing is frequently the key missing element in a restaurants marketing and advertising campaign. This disconnect between the stated goal and the execution of a plan is a huge challenge for restaurant owners.
Many things affect the decision to forego group dining marketing including lack of time, scarce resources or simply lack of knowledge. A targeted, sustained group dining marketing effort with the specific goal of increasing corporate group dining is critical for the long term success of many restaurants. Those who are doing it well are reaping the rewards. Those who are not find it is a costly mistake especially when so many restaurants are doing it, doing it well. How to start our group dining marketing campaign? What do we do? These are questions we hear every day.
One reason for failing to go after group business is that restaurants are forced to focus on their traditional business since that’s what pays the bills on a regular basis. Additionally a successful group dining marketing program targeted at corporate users requires a lot of resources, knowledge and a sustained focus making it difficult.
There are several critical elements to a successful group dining advertising effort that Groupdyne.com can assist you with, contact us today for your free consultation.